Glow Theory Skin Studios
Connecting the journey from first inquiry to consultation.
A skincare consultation funnel concept combining responsive landing-page design with a planned lead-nurture, appointment-follow-up, and CRM experience.
- Industry
- Skincare & Aesthetics
- Project Type
- Training / Portfolio Project
- My Role
- Funnel Strategy, Landing Page Design, Marketing Automation Planning, CRM Workflow Design
- Platform
- GoHighLevel
- Primary Goal
- Consultation Lead Generation
The landing page, as designed.
More than a landing page.
This training project explores a consultation landing page connected to marketing automation and CRM processes — a fuller picture of how a customer journey can fit together.
A demonstration of approach, not commissioned client work.
Creating a connected journey.
A consultation page is only the beginning. The aim was an experience that stays thoughtful from first impression through organized follow-up.
Clear First Impression
Present the consultation offer with approachable messaging so visitors immediately understand the next step.
Thoughtful Follow-Up
Plan an automated nurture and reminder experience that keeps interested visitors connected without overwhelming them.
Organized Lead Management
Map a CRM pipeline that keeps every lead journey visible, so nothing slips through the gaps.
Designed to guide the next step.
Consultation-Focused Hero
A clear headline and visible booking call-to-action establish the page's purpose the moment a visitor arrives.
Clear Value Proposition
Benefits and treatment framing help visitors understand what the consultation offers before they commit.
Trust and Clarity
A simple, welcoming layout gives visitors the confidence to take the next step without friction.
Repeated Calls to Action
Consultation invitations appear at relevant moments throughout the page so visitors can act whenever they're ready.
A seamless experience across screens.
Responsive typography, spacing, imagery, and calls to action keep the consultation journey consistent from desktop to the smallest screens.
The same warm consultation journey, adapted for smaller screens.
Complete funnel map & customer journey.
The end-to-end funnel architecture mapped in Miro — from awareness through decision, retention, and advocacy. Click to enlarge and zoom.
The customer journey, at a glance
Intended progression — planned concept
One connected path from first visit to lasting relationship — the intended journey this concept was designed around.
- 01Discover
- 02Inquire
- 03Nurture
- 04Book
- 05Follow Up
- 06Reconnect
Thoughtful follow-up, mapped out.
Four documented workflows plus two planned concepts. Workflow A is the featured example — it shows lead capture, tagging, pipeline creation, and nurture in one build.
Workflow A: New Lead to Booking
Fires the moment a new patient inquiry is submitted. It tags the lead, creates a pipeline opportunity, and enrolls the prospect in a multi-touch nurture sequence toward booking.
- Trigger: New Patient Inquiry form submitted
- Auto-tags: source, stage, and status applied instantly
- Pipeline opportunity created + first nurture email sent
Use the arrows or dots to browse both views. Click enlarge to inspect full details.
View 1: Trigger setup — Form Submitted with filter for the New Patient Inquiry form.
Workflow B: Appointment Show-Up
Confirmation and timed reminders that keep the booked consultation top of mind.
Workflow C: Abandoned Booking Recovery
Follow-up for leads who started but didn't book within 72 hours, inviting them back.
Workflow D: Post-Consultation Upsell
A timed thank-you after the consultation that delivers the treatment plan and invites the next step.
Workflow E: Retention & Recall
A planned reconnection framework to keep past visitors engaged and encourage repeat appointments over time.
Workflow F: Advocacy & Review Requests
A proposed post-visit feedback process, inviting satisfied visitors to share their experience on their own terms.
Thoughtful Follow-Up, Delivered Automatically
A five-email nurture sequence designed to guide new inquiries toward consultation booking.
“Your Glow Theory consult — here is what happens next.”
Welcomes the new lead and sets expectations for the free 30-minute consultation with a direct booking button.
Delivered in Workflow A immediately upon form submission.
Timely Messages. Better Follow-Up.
An SMS sequence supporting appointment confirmations, reminders, and post-visit communication.
Booking Confirmation
Sent right after booking. Confirms the date, time, and studio address with clear reply instructions.
Triggered instantly via Workflow B upon appointment confirmation.
Original iPhone mockup • Click to enlarge
Keeping every lead journey organized.
Three core pillars keep lead data, automation triggers, and stages organized. Click any card to inspect the full configuration.
Consultation Pipeline
Tracks every contact through six clear stages from new lead to active patient.
Contact Tags
A structured taxonomy connecting form actions, workflows, and pipeline transitions.
Custom Fields
Captures clinical and marketing context from the inquiry for personalized messaging.
From concept to connected systems.
Platform
GoHighLevel
Deliverables
- Consultation landing-page concept
- Desktop & mobile designs
- Funnel map
- Marketing automation blueprint
- Five-email nurture sequence
- Appointment messaging plan
- Proposed CRM pipeline
- Follow-up workflow concepts
Design and automation work better together.
This project connects the visual customer experience — the landing page a visitor sees — with the planned post-inquiry workflows that keep that journey moving.
Glow Theory Skin Studios is a training / portfolio project with a proposed automation blueprint and no verified performance claims. It does not represent commissioned client work, and any testimonials or clinic credentials shown within the demonstration page are fictional — not real-world endorsements.
Let's connect your next customer journey.
From your landing page to your follow-up workflows, let's explore how the pieces can work together.